Judged entirely on the edges
The crew started small, painting rooms on weekends around other jobs, and grew by word of mouth from people who noticed the cut lines were straighter than the last painter's. That reputation is still the whole business model: most work comes from a referral, not an ad.
Three painters work full time, and every one of them cuts in their own edges by hand rather than handing that step to whoever is fastest. It takes longer per room. It is also the entire reason the work still looks right years after it is done.
We turn down jobs that want a cheap coat slapped over an unprepared wall. It never ends well for either side.
