Built by range officers, not just retailers
The shop opened with two lanes and a single glass counter. Every person we hired since has come up through range safety certification first and sales second, because the person answering questions at the counter is the same person who may be standing behind you on the line.
We expanded to twelve lanes and a dedicated classroom five years in, once demand for the first-time owner class outgrew a folding table in the back office.
Nine staff, six of them certified instructors. All of them have said no to a sale at least once.
