Set up artwork in CMYK, not RGB. Screen colors do not all exist in ink - a vivid RGB blue that looks great on a monitor will print duller and flatter than expected. Supply images at 300 dpi at final size; a logo pulled off a website is usually 72 dpi and will look soft the moment it is enlarged for print.
Build in bleed beyond the trim line so a slightly-off cut never leaves a white sliver at the edge, and keep text and logos inside a safety margin so nothing important gets trimmed off. Outline your fonts, or supply the font files with the job, so the text does not shift on a machine that does not have them installed.
Short runs print digitally with no setup cost. Past a few thousand pieces, offset printing becomes cheaper per unit because the plate cost spreads across more copies - we will tell you where that crossover sits for your quantity so you are not paying for the wrong process.
Paper is a real decision, not an afterthought: weights range from light text stock to heavy card, and finish runs coated gloss or silk to uncoated stock that takes a pen. Recycled options are available on most jobs. Ask for a physical sample before committing to a large run - a swatch tells you more than a screen ever will.
Finishing is where a job is won or ruined. Heavy stock needs scoring before it folds, or the fold cracks. Booklets can be saddle-stitched or perfect bound depending on page count. We also handle die cutting, foil, spot gloss, numbering, and perforation on forms. We send a digital proof on every job and a physical proof on color-critical work - once a proof is approved, the job runs exactly as approved, which is how we both avoid a dispute later.
