Every job starts the same way: a scale layout in chalk on the actual surface, checked from across the street before a brush ever gets loaded. Gold leaf work adds a sizing coat, a tack window measured by feel, and a burnish pass once the leaf sets.
I will not pretend hand lettering is always the right call. A short-run event banner or a fleet of forty identical vans is a vinyl job, plain and simple, and I will say so before quoting anything else. Hand work earns its price on a single storefront, a mural, or a piece meant to outlast a lease.
A single window costs more than a printed decal and takes longer to book. What you get back is a piece nobody else in town can order twice.
