Started for the cat who hated the kennel
This started with one client whose older cat stopped eating every time she boarded him - three trips, three vet visits after pickup. A neighbor offering to check in instead solved it in a week, and word spread from there.
We still think of it as neighbor-shaped work. Small enough that the same one or two sitters see your pet every time, and slow enough that a visit is never rushed to make the next stop.
Cats, senior dogs, rabbits, and anything else that does better staying home have made up most of our visits from the start, and that has not changed.
