One route, run the same way every week
The route started with fourteen lawns on one street and grew by referral - a neighbour asks who does the striping, and that is usually the whole sales pitch. It stayed a route on purpose: a fixed number of properties per day, run in the same order, so every customer gets the same day and the same crew all season.
We turn down one-time cuts. A single mow does not earn the equipment time a striping kit and a sharpening schedule cost, and a lawn that only gets cut once looks worse a month later than one that was never touched at all.
Two crew members have run the same half of the route since the second season. Customers notice when the crew changes, so we try hard to make sure it does not.
