One shop, two kinds of customer
We opened as a shop for racers - the first three years, nearly everything on the floor was built for people who already knew their frame size down to the millimeter. That changed the first time a parent came in asking for "a bike, any bike" for a kid who had just learned to ride, and left an hour later understanding standover height better than we expected to teach it.
Now about half the floor is bikes under $800 and half is built for people who will argue with us about spoke tension. Same mechanics work on both. We do not think either customer is the real one and the other is just paying the bills.
Six people work here, three of them mechanics with more combined years on the stand than the shop has been open.
