Started by keepers, not a chain office
The shop started as a spare room of home aquariums that outgrew a hobby. Every person on staff still keeps something at home - fish, geckos, a cockatiel that rides along on slow mornings - and the shop is built around what they have learned keeping animals alive, not just selling them.
We compete with the big-box aisle on one thing: we know the animal we sold you last week, and we will still be here when you have a question about it in a year.
Five people work the floor. Between them they have kept reptiles, fish, and birds for a combined four decades.
